Commercial Clarity

I cut through noise so you can move faster 

Most SaaS teams are too close to the detail to see what’s really slowing down revenue — conflicting opinions, too many priorities, and activity instead of progress. I bring an external, commercial lens to identify the true bottleneck and quickly.

What I do

  • Pinpoint what’s driving revenue, what isn’t, and where focus should be

  • Turn noise into a clear, actionable GTM plan

  • Prioritise the few actions that create the biggest impact

What you get

  • Clarity on where to play and how to win in UK Energy & Utilities

  • Faster decisions and momentum

  • Confidence that the team is spending energy in the right places

Clarity isn’t a document, it’s a catalyst. When you know exactly what to do next, revenue follows.