I’m Natalie Foland.

A strategic growth advisor with 20+ years leading enterprise sales and GTM for SaaS companies, specialising in complex, regulated markets including UK Energy & Utilities and advanced manufacturing.

I’ve worked inside high-growth SaaS and enterprise environments, and I’ve seen the same pattern: founders reacting to noise, drowning in opinions, and nobody giving a clear answer on what will actually move revenue now.

My background includes senior commercial roles with Oracle and SAS. Most recently I scaled a SaaS business in the UK Energy & Utilities market as part of the senior leadership team, launching new digital products and driving subscription growth.

I’ve led complex, multi stakeholder enterprise deals into the Energy & Utilities sector including Centrica (British Gas), Cadent Gas, National Grid and Anglian Water, and into leading advanced manufacturing and industrial organisations such as Jaguar Land Rover, Rolls Royce, the AMRC and Thatcham Research.

I understand how long sales cycles, internal politics and shifting priorities can stall progress, and how to create momentum anyway.

Elvarys exists to give founders a partner who steps in, cuts through noise, and turns strategy into action.

Not more complexity. Just clarity, focus and commercial results.