SaaS Growth Advisory
Commercial Clarity | Strategic Depth
Helping founders and execs accelerate SaaS growth with clarity, focus and momentum
About
I’m Natalie Foland.
A strategic growth advisor with 20+ years leading enterprise sales and GTM for SaaS companies, specialising in complex, regulated markets including UK Energy & Utilities and advanced manufacturing.
Across high-growth SaaS and enterprise environments, I’ve seen a consistent pattern: leaders surrounded by noise, conflicting advice, and limited clarity on what will actually drive revenue.
My background includes senior commercial roles with Oracle and SAS. Most recently, I scaled a SaaS business in the UK Energy & Utilities market as part of the senior leadership team, launching new digital products and driving subscription growth.
I’ve led complex, multi-stakeholder enterprise deals across the Energy & Utilities sector, including Centrica, Cadent Gas, National Grid and Anglian Water, and into advanced manufacturing and industrial organisations such as Jaguar Land Rover, Rolls Royce, the AMRC, and Thatcham Research.
I understand how long sales cycles, internal politics and shifting priorities can stall progress, and how to create momentum anyway.
Elvarys exists to give leaders a partner who steps in, cuts through noise, and turns strategy into action.
Not more complexity. Just clarity, focus & commercial results.
Commercial Clarity
Cut through the noise so you can move faster
SaaS teams are often too close to the detail to see what slows revenue, with conflicting opinions, competing priorities and activity without progress. I bring an external commercial lens to identify the real bottleneck quickly.
What I do
Pinpoint what’s driving revenue, what isn’t, and where focus should be
Turn noise into a clear, actionable GTM plan
Prioritise the few actions that create the biggest impact
What you get
Clarity on where to play and how to win in UK Energy & Utilities and adjacent sectors
Faster decisions and momentum
Confidence that the team is focusing energy in the right places
Clarity isn’t a document. It’s a catalyst. When you know exactly what to do next, revenue follows.
Strategic Depth
I don’t just advise, I’ve done the work.
Many advisors can tell you what to do. I help you make it happen.
I’ve led large, complex enterprise deals, navigated multi-stakeholder buying groups, and sold into regulated industries including Energy & Utilities, Manufacturing and the Public Sector.
I understand how long cycles, internal politics and shifting priorities can stall progress and how to keep momentum anyway.
What I bring
20+ years selling into enterprise
Proven track record closing complex enterprise deals
Deep understanding of long political sales cycles
Ability to connect GTM strategy directly to revenue outcomes
How it helps you
Avoid expensive wrong turns
Strategy that reflects how enterprise buying actually works
A partner who thinks commercially and acts decisively
Strategy is only valuable if it leads to revenue. I stay involved, connecting strategy with execution so outcomes get delivered
Services
Strategy Into Action
I work with a limited number of clients so I can stay close, remove blockers and keep momentum high.
Revenue Clarity Sprint
Rapid assesment of your revenue bottleneck.
I cut through the noise, uncover what’s blocking progress and define the right priorities.
A focused, actionable 90-day revenue plan
Key Deal Acceleration
Bring the challenge or opportunity, and I’ll take it forward.
Deal strategy, stakeholder mapping, and messaging that moves buyers forward.
Ideal for high-value, high-stakes opportunities
Strategic Growth Partner
Senior commercial thinking without the full-time hire.
Monthly strategic sessions + ongoing advisory support throughout.
Clarity, focus and momentum, delivered consistently
Let’s Explore the Fit
The first step is a conversation
If the timing feels right, let’s talk