B2B Technology Growth Advisory

Enter, grow and win in UK Energy & Utilities

Market strategy, key deal support and fractional sales leadership

About

I’m Natalie Foland.

For more than 20 years, I’ve held senior commercial leadership roles across enterprise technology and consulting. My career includes sales and go-to-market experience at Atos, BearingPoint, Oracle, SAS and Correla.

In UK Energy & Utilities, I’ve shaped commercial strategy, engaged senior stakeholders and led complex, multi-stakeholder deals with organisations including Centrica, National Grid, Cadent and Anglian Water.

Through Elvarys, I help technology companies enter the sector, focus on the right opportunities and build commercial momentum.

My promise: clear advice, constructive challenge and practical support when it matters most.

When I Can Help

I work with B2B technology companies entering or growing in UK Energy & Utilities.

You may be:

  • Entering the sector and unsure where to focus

  • Active in the market but not gaining enough traction

  • Pursuing a complex, high-value opportunity

  • Needing senior sales leadership before making a permanent hire

I bring sector insight and senior commercial support to turn these challenges into focused action.

Services

Three ways to work together

I take on a small number of clients through focused projects and ongoing fractional support.

Market Entry & Growth

Clarify where to focus, who to target and how to enter or grow in UK Energy & Utilities.


Market focus, proposition, priority accounts and a practical 90-day plan

Key Deal Support

Strengthen your position, engage the right stakeholders and sharpen messaging around an important opportunity.


Focused support for complex, high-value deals

Fractional Sales Leadership

Ongoing senior commercial leadership to focus activity, develop pipeline and progress priority opportunities.


Senior expertise without the commitment of a full-time hire.

Let’s Explore the Fit

Sunlight streaming through the green leaves of tall trees in a forest.

The first step is a conversation

Tell me where you are and what you want to achieve. We’ll quickly see whether working together makes sense.